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Do you want to see your site at the top of Google? Do you want to have a list of potential affiliates for your product? Do you want to determine how competitive a new keyword market is? If you answered "yes" to any of these, then you'll be glad you found this page! Let me start by saying that we know what we are talking about. My name is Shawn Pringle and I have been ranking sites highly for over 6 years now. I've gotten some VERY competitive terms ranked higher in Google than MUCH larger companies with MUCH larger bankrolls.
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I'm a small business ower like you, but that doesn't mean we can't dominate the search engine rankings with a few tricks up our sleeve (Page Prowler is one of those tricks!). As an example, do a search on Google for "pearls". You think that's competitive enough? You bet it is - super-competitive! After a lot of begging and prodding from the owner of pearlsonly.com I helped him get his site ranked, as he was nowhere to be found. Now he sits regularly around #1-3 for this very competitive phrase.
But I'm not the only one responsible for the power behind Page Prowler. My partner in crime is Dave Davies, the co-founder and CEO of Beanstalk Search Engine Optimization, Inc. With over eight years of experience in organic search engine optimization he speaks and writes with a knowledge of where the search engines have been, are today and what they're looking for. Dave co-hosts a weekly radio show on Webmaster Radio, wrote the second version of SitePoint's SEM Kit, is a well published author on a number of industry resource sites including WebProNews.com, ISEDB.com, Evolt.org and many more and has spoken at numerous Search Engine Strategies Conferences in the past.
All this to say...we know our stuff.
You may already know that you need quality links to your site to boost your rankings in the search engines. But how do you know what the search engines consider a quality link? Right...you look at the page's Page Rank...that little green bar on the Google toolbar. It tells you how a page ranks, on a scale of 1 to 10.
There is incredible value in getting links to your site from "high PR" sites (as we like to call them). Because when you find these high quality links, you only need a handful of them to link to you. You DON'T need hundreds or thousands of links pointing to you to boost your search engine ranking above your competitors. You just need a few "high PR" ones.
If you're new to the search engine optimization game, you need to understand first and foremost that there are 2 fundamental issues to address in getting your site to the top of the search engines.
#1 - On-page optimization This one is easy. You put keywords on your web site, you put keywords in your tags, in your description, meta-tags, etc. etc.
#2 - Off-page optimization This is the biggy! Listen, search engine optimization has been perfected to the point where most of your top competitors have perfectly optimized on-page factors, just like you. The tie-breaker is who has the best off-page optimization. Again, this is what Google refers to as Page Rank. And how do you boost your Page Rank? By finding quality link partners and getting links from them to your site.
But looking for link partners is kind of like flossing your teeth. It's such a pain in the butt, but you know you have to do it anyway!
The old way: you manually go through each and every page of Google results, for each and every keyword related to your site to find relevant pages and link partners. Then you narrow it down. You analyze each and every potential link partner by creating a spreadsheet and inputting each page's Page Rank and the number of backward links. Oh, and to get the Page Rank you have to put your mouse over the little green bar in your Google toolbar for each and every page that you see in your browser (do this a thousand times and see how much fun it is!) Don't forget that you have to manually count the number of outbound links on each page. You have to do this whole process several times, on a regular basis, because there is no way you can find enough potential link partners in one search. This is how most people find their link partners, and this is why most people say it takes months to build up a "link campaign".
The new way: Easy. You use Page Prowler :)
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